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Heimtextil Summer Special plays the volume game
Over 1,000 exhibitors have registered for the one-time summer edition of the leading international trade fair for home and contract textiles. With a global offering from 46 countries, Heimtextil will once again cover a diverse range of products for textile interior design in the summer. One of the focal points is the intercontinental volume business. Olaf Schmidt, vice president Textiles & Textile Technologies, Messe Frankfurt Exhibition, says: “We are delighted to see that […] such a large number of exhibitors have already placed their bets on the Heimtextil Summer Special by announcing their participation. The very high level of international participation also underlines the global commitment of the home textiles sector.” Among the exhibitors’ countries of origin are France, India, Italy, the Netherlands, Pakistan, Portugal, Spain, Turkey and the US. One exhibitor, Eduardo Aznar, managing director of Aznar Textil in Spain, says: “We at Aznar Textil are very much looking forward to the Heimtextil Summer Special. At Heimtextil you can communicate what makes you stand out as a company, establish new customer contacts, but also speed up customer decisions: Immediate feedback on new collections means saving time and money. In the end, we are people who need to see each other, touch the fabrics and communicate face to face. For this, Heimtextil is the global place to be.” The focus of the event will be on international volume business as well as retail. This summer, the Trend presentation in Hall 4.0 will also provide valuable guidance for the future of the home textiles industry and highlight its shift towards long- term thinking for a more sustainable industry. In addition, a large number of textile designers from all over the world will be presenting their collections at the Summer Special. The June event will also be the central date for suppliers with a
One of the focal points of the Summer Special is international volume business
focus on large-volume orders and will bring them together with wholesalers, exporters, owners of chain stores and other volume-oriented buyers from Europe and overseas. Mário Abreu, events & marketing manager of Elastron Group, Portugal, comments: “We are very pleased with the decision to hold the Heimtextil Summer Special. International face-to-face meetings with visitors and customers this summer – especially with wholesalers and chain stores – are important to showcase our products and strengthen business relationships.” New trade fairs rules facilitate international participation The provisions of the Coronavirus Protection Ordinance of the State of Hesse currently allows the participation in trade fairs in Frankfurt with admission for vaccinated, recovered or negatively tested participants. This makes it easier for international exhibitors and buyer groups in particular to participate, as they can do so independently of approved vaccines. This development shows the use of protective measures at trade events and during business encounters
is increasingly being viewed and evaluated as distinct from leisure events, says the show organisers. Heimtextil Conference: Sleep & More Consultancy and product offerings for the bedding trade will also be comprehensively highlighted at the Heimtextil Summer Special. The Heimtextil conference “Sleep & More” will serve as a contact point for representatives of the bedding trade, where they can look forward to a top-class program of lectures, discussion rounds and product presentations, according to organisers. Heimtextil trends and sustainability The staging of Heimtextil Trends in Hall 4.0 reportedly offers an in-depth insight into the furnishing themes of tomorrow. In this context, sustainability also takes centre stage. Heimtextil Trends 22/23 will highlight how important it is to focus more on the composition of textiles and to encourage companies to think in the long term, rather than for short term profitability. The Heimtextil Summer Special will be held together with Techtextil and Texprocess from 21 to 24 June 2022.
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